Effect of Gender, And Its Influence on Customers’ Perceived Quality of Financial Services in Islamic Banking: A Study of Jaiz Bank, Maiduguri, Borno State, Nigeria

Abstract

The study examined Gender and its influence on customers’ Perceived
Quality of Financial Services in Jaiz bank, Maiduguri, Borno State,
Nigeria. The study adopted a survey method in which structured
questionnaires were used to collect primary data from 399 sampled
respondents (Customers of Jaiz bank. Analysis of Variance was used as
the statistical technique to determine whether variation toward perceived
quality of financial services exists among Jaiz bank customers in
Maiduguri based on their gender differences. From the findings, no
significant variation toward perceived quality of financial services was
found on the basis of gender (male and female) difference of the
customers. Consequently, it is recommended that Jaiz Bank should focus
on universal improvements in service quality rather than segmenting
services by gender. Findings of this study enhance the understanding of
perceived quality of financial services in Nigerian banking industry and
provide useful insight for bank management in the delivery of quality
financial services to their customers.